Category Archives: Shopping

Cereal – it’s what’s for breakfast

Is anyone else obsessed with those ads for Jimmy Dean breakfast bowls? They’re not laugh-out-loud hysterical, but I find them oddly soothing. (If you’re lost, check out all of the commercials and some webisodes here.)

Unfortunately for Jimmy Dean, I identify more with the cloud character, who only eats cereal (because it’s “cold and wet”), than the sun (above) who is an optimistic hawker of fine JD sausage products.

So, with apologies to Jimmy Dean’s marketing department and the true cereal obsessives (e.g. Seinfeld) whom I could never hope to emulate, here’s my Top 5 Favorite Cereals.

1. Cracklin’ Oat Bran

The operative word here is “Crack.” This stuff is so good, but so expensive, you might as well cut it up and sell it in baggies outside the supermarket. Bonus points for the apostrophe.

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Drunk on chocolate

drinking-chocolate.jpg

Excuse me if I slobber while I write this… I just can’t contain myself.

What you see above is genuine “hot chocolate” – a drinkable concoction consisting mostly of melted pieces of finely chopped chocolate. Forget that cocoa swill that comes in a pouch – we’re talking the real deal here.

If I remember my chocolate history correctly (and I may not), chocolate was originally consumed in a liquid form, not a solid. It was not until later that chefs would remove this “drinking chocolate” from the cup, and introduce the world to the chocolate pastries and candy bars we all know and love today. In my opinion, however, they got it right the first time.

The above delicacy comes from Philly’s Naked Chocolate Cafe, a niche emporium of all things chocolate. It also functions as quite a cute little hang-out, serving coffee and all manner of chocolate and other desserts, including classics like the delectable lemon square below.

lemon-square.jpg

The Naked Chocolate Cafe may be exactly the kind of shop I’ve always dreamed of starting, but never really attempted. I’m not surprised that someone had the same idea, but for it to be so well executed the first time out makes me more than a little bit jealous. But I digress.

My first drinking chocolate experience was at a little shop down by the Brooklyn Bridge, called Jacques Torres. It, combined with the ridiculously amazing pizza from Grimaldi’s in the same area, put me into a food daze from which I’ve never quite recovered.

In fact, I’ve run out of words just thinking about it.

The Tradeoff of Trader Joe’s

Trader Joe’s is awesome. They have great food, great prices and a friendly, accommodating staff.

But even though Trader Joe’s has captured a majority of my food shopping dollars recently (mostly owing to the fact that the store is only three blocks from my apartment), they don’t fulfill my every food need.

Look, I love generic Joe’s products as much as the next guy. From chickpeas to chicken, they get the job done. But sometimes you want the comfort of the real thing. Even if the real thing is just clever marketing.

Here are five things I wish I could get at Joe’s:

1. Jif peanut butter

Granted, I haven’t tried Joe’s equivalent but, well… I just don’t want to. I love me some Jif.

2. Tomato sauce

All of Joe’s sauces have preservatives, unlike the snobby, high-end sauces (like this one) to which I’ve become accustomed.

3. Eggo waffles

Sorry, I can’t leggo my Eggos.

4. Ice cream pints

Joe’s has maybe two flavors from Ben & Jerry’s. None from Haagen Dazs. There’s a whole segment of the population that lives on this stuff: they’re called Americans.

5. Cereal

Life, Cheerios, Frosted Mini Wheats – me likey the pretty boxes.

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And just to be fair, here are five things I prefer from Joe’s.

1. Pizza dough

It’s good, it’s cheap and it never disappoints. Insert innuendo here.

2. Pita chips

A-frickin’-ddictive. Sea salt is my new favorite salt. A close second: salt.

3. Chocolate truffles

Just get them and I won’t need to explain.

4. Apples and pears

You can’t miss with Joe’s produce, but I’ve been particularly impressed with these fruits.

5. Cheeses

Nowhere as good as DiBruno’s selection or quality, but for the price, it’s a pretty good start.